The clinical and leadership
team behind the platform.

The clinical and leadership
team behind the platform.

Founders and clinicians across longevity, dermatology, nutritional psychiatry, sports medicine and AI, building the infrastructure behind personalised health.

Founders and clinicians across longevity, dermatology, nutritional psychiatry, sports medicine and AI, building the infrastructure behind personalised health.

Leyla Sertel

Chief Executive Officer & Co-founder

Unable to heal severe eczema with standard drugs, Leyla found lasting relief through an integrative approach, and is now using her tech background to bring that approach to millions.

Leyla Sertel

Chief Executive Officer & Co-founder

Unable to heal severe eczema with standard drugs, Leyla found lasting relief through an integrative approach, and is now using her tech background to bring that approach to millions.

Ed van Harmelen

President & Lead on Operations / Dev Teams

Built Europe’s leading D2C longevity supplement company; a 30-year veteran in complex system development across Europe, Asia and the Middle East.

Ed van Harmelen

President & Lead on Operations / Dev Teams

Built Europe’s leading D2C longevity supplement company; a 30-year veteran in complex system development across Europe, Asia and the Middle East.

Dr Gareth Shepherd

ENGINEER (PHD) & LEAD ON AI / DATA SCIENCE

Co-founded a pioneering AI business (G Squared Capital, acquired by a US-based Fortune 500 company); World Economic Forum Global Leader; UN Sustainability Award.

Dr Gareth Shepherd

ENGINEER (PHD) & LEAD ON AI / DATA SCIENCE

Co-founded a pioneering AI business (G Squared Capital, acquired by a US-based Fortune 500 company); World Economic Forum Global Leader; UN Sustainability Award.

Leyla Sertel

Chief Executive Officer & Co-founder

Unable to heal severe eczema with standard drugs, Leyla found lasting relief through an integrative approach, and is now using her tech background to bring that approach to millions.

Ed van Harmelen

President & Lead on Operations / Dev Teams

Built Europe’s leading D2C longevity supplement company; a 30-year veteran in complex system development across Europe, Asia and the Middle East.

Dr Gareth Shepherd

ENGINEER (PHD) & LEAD ON AI / DATA SCIENCE

Co-founded a pioneering AI business (G Squared Capital, acquired by a US-based Fortune 500 company); World Economic Forum Global Leader; UN Sustainability Award.

Our Compliance

From regulatory approvals to data security, OptimallyMe ensures your platform is compliant, safe, and scientifically robust.

ISO 27001 certified

Our information security management system is independently certified and continually improved.

UK GDPR compliant

Each client’s data is kept in its own isolated environment, with role-based access so people see only what their role needs.

Accredited laboratories

Tests are processed by UKAS-accredited ISO 15189 partner laboratories, the international standard for medical labs.

Regulated test kits

Collection kits are CE-IVD and UKCA marked, MHRA-registered and manufactured under ISO 13485.

Regulatory support

Whatever your product classification and target market may be, we support the full regulatory and compliance process, so your tests are ready to go to market.

Launch Your Health Platform in Weeks, Not Years

We take care of diagnostics, logistics, compliance, and engagement — so you can take care of your customers.

Launch Your Health Platform in Weeks, Not Years

We take care of diagnostics, logistics, compliance, and engagement — so you can take care of your customers.

Launch Your Health Platform in Weeks, Not Years

We take care of diagnostics, logistics, compliance, and engagement — so you can take care of your customers.