Why license instead of build?

The key factors to weigh when choosing between building in-house and licensing a ready-made platform.

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Factor

• Build in-house

• OptimallyMe

Time to market

Long development cycle (12–18 months)

Launch in as little as six weeks*

Upfront cost

High upfront investment, often £1m+

Predictable subscription fee

Expertise required

Requires specialised teams

Fully supported by experts

Scalability

Limited by internal resources

Scalable and future-ready

Maintenance

Ongoing engineering and running costs

Continuous updates and support taken care of

Compliance

Must obtain and maintain yourself

ISO 27001 · ISO 15189 labs · ISO 13485 kits
CE-IVD and UKCA marked · MHRA-registered

Built in: ISO 27001 certified, UKAS-accredited ISO 15189 partner labs, ISO 13485 kits, CE-IVD and UKCA marked, MHRA-registered tests

Build or license: which suits you?

● When to build

Unique requirements, in-house expertise, long-term control. Recommended only if your product requires deeply custom proprietary algorithms outside of healthcare standards.

● When to license

You want to launch in weeks, not years, prove demand before a major investment and keep your engineers focused on your core product, with accredited labs, kits and compliance ready from day one.

Cost savings and benefits

~80%+

Estimated saving vs building in‑house

Six weeks*

Typical launch timeline

12+ months

Typical in-house build time you skip

*Timeline depends on project scope, integrations and regulatory requirements.

Differentiators

Modular architecture

Seven plug-and-play modules with 18 features across them, from blood biomarkers and DNA to nutrition and fitness. Start with one and add more as you grow.

White-label deployment

Your app, user dashboard, admin portal and test kits, all delivered under your brand.

Device integrations

Works with Oura, Apple Watch, Apple Health, Garmin, Fitbit, Whoop, continuous glucose monitors and more. Wearable data sits next to test results, all in one place.

Modular architecture

Seven plug-and-play modules with 18 features across them, from blood biomarkers and DNA to nutrition and fitness. Start with one and add more as you grow.

White-label deployment

Your app, user dashboard, admin portal and test kits, all delivered under your brand.

Device integrations

Works with Oura, Apple Watch, Apple Health, Garmin, Fitbit, Whoop, continuous glucose monitors and more. Wearable data sits next to test results, all in one place.

How it works

1. Scope

We map your goals, audience and the tests, modules and integrations you need.

2. Configure

Your app, dashboards and test kits are set up under your brand, with lab panels matched to your requirements.

3. Launch and grow

Go live in as little as six weeks*, then add modules, tests and markets as you scale.