Diagnostics as a service

OptimallyMe powers branded diagnostics with validated tests, technology and logistics, making the entire patient journey simple, scalable and compliant.

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OptimallyMe test kit with results app and dashboard screens

How it works

Choose your tests

Pick, combine or adapt tests and profiles. We suggest the right lab and the accreditations you need.

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Design your kit

Brand anything, from a simple sleeve to a full custom kit.

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Get approved

We provide the regulatory and compliance support needed for your go-to-market.

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Build and set up

We assemble your kits, set up the process and onboard you to our fulfilment centre.

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Connect

We connect your platform (Shopify, API) and set up the lab connection.

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Go live

Ship to customers and track every kit through to results.

Sample Collection Kits

We create custom-branded, user-friendly kits for blood, saliva, stool, or urine, from simple kits with a branded sleeve to fully custom boxes. We handle the design and artwork of your boxes, assembly, packaging, and compliance so participants know exactly what to do and samples arrive intact.

OptimallyMe branded at-home test kits: a blood test kit with collection devices and tubes, plus DNA, food intolerance and blood kit boxes

Sample journey from collection to lab, tracked at every step

Logistics & Fulfilment

From warehouse to doorstep and back again, we manage shipping, inventory, and sample returns. Every kit is tracked, so you can follow each step as it happens: delivered, activated, sent to the lab, received by the lab, in progress and results ready. Reliable fulfilment ensures your diagnostics programme runs smoothly at any scale.

Labs & Tests

Seamless lab testing for you and your patients through ISO 15189 accredited labs for ready-made or custom biomarker panels. Flexible, lab-agnostic partnerships mean faster validation, better pricing, and tailored solutions. We offer API integration of results into your platforms.

Accredited labs, API integrations and tailored solutions

Results Dashboard

Delivering powerful insights without the complexity, to turn complex data into clear, actionable results displayed for staff and patients in real time. Our plug-and-play dashboard is consumer-friendly, mobile-ready, and easily customised to your programme’s needs. Results can also be shared as branded PDF reports with personalised recommendations.

API Integrations

Connect your custom diagnostics workflow and data to your existing platform. Our secure APIs deliver results directly into your system, creating a smooth user experience end-to-end.

Example OptimallyMe API responses for DNA methylation results and activity data, shown next to the matching dashboard cards

Blood biomarker results in the OptimallyMe app

Biomarker R&D

Expand beyond standard ranges with custom biomarker research. Our research team reviewed published studies and scientific data to build each biomarker and its recommendations, which are then verified by doctors. You can also use your own experts’ guidance. From functional medicine values to exploratory studies, we help refine and validate the science behind your product, and can set up research to identify biomarkers, assess validity and support regulatory submissions to accelerate your biomarker R&D process.

Regulatory Support

We simplify compliance across regions, handling CE and UKCA marking, MHRA registration or other registrations depending on your target market (such as the EU, UAE or Australia), and usability studies. With us, regulatory readiness and data security are built into your go-to-market.

Compliance across regions, CE and UKCA marking, MHRA registration and usability studies

Clinical Research

OptimallyMe is a flexible platform for observational studies, tailored to your diagnostics programme. Combine participant logging with diagnostics integration to generate meaningful, real-world data.